How to Get on Podcasts to Grow Your Speaking Career

To get on podcasts, identify shows relevant to your expertise, pitch compelling topics, and build relationships with hosts. Consistency and follow-up are key.

Podcasts have exploded in popularity, making them a prime vehicle for speakers:

• Reach a Broad Audience: Podcasts can reach thousands, even millions, who may not find you otherwise.
• Build Credibility: Being featured as a guest enhances your authority in your field.
• Generate Leads: Effective appearances can lead to more inquiries for speaking gigs.

1. Identify Your Niche: Determine your area of expertise and what types of podcasts would fit your message.
2. Research Podcasts: Look for shows with listeners who match your target audience. Use platforms like Apple Podcasts or Spotify.
3. Create a Compelling Pitch: Write a clear and engaging email pitch that outlines:
   • Your expertise
   • Possible topics you can discuss
   • Why their audience would benefit from having you on the show
4. Follow Up: If you don’t hear back in a week or two, follow up to express your continued interest.
5. Be Prepared: Once you secure a spot, practice your message and prepare for engaging conversation.

• Promote the Episode: Share the episode on your social media channels.
• Engage with the Podcast’s Audience: Respond to comments and questions arising from your episode.
• Offer Additional Value: Consider sharing related resources or offers for listeners to further engage them.

Engaging podcast topics often include:

• Personal success stories or case studies
• Industry trends and insights
• Practical tips that solve problems for the audience
• Q&A style discussions where you address listener concerns
• Unique perspectives or experiences in your field

1. Use Podcast Directories: Search for keywords related to your speaking topics in directories.
2. Tap Into Your Network: Ask fellow speakers or colleagues for recommendations.
3. Attend Podcast Expos: Engage with hosts at industry events.

Monitor the impact of your podcast appearances by:

• Measuring new inquiries or bookings after podcast releases
• Analyzing social media engagement and reach post-appearance
• Collecting feedback from listeners or hosts post-interview

You can also join communities like the Salem Speakers Podcast for additional strategies to excel in your speaking career.

Creating your own podcast can:

• Establish you as a leader in your field
• Offer a platform to connect with other professionals
• Build a loyal audience that may turn into speaking clients

While it requires a commitment, the benefits in authority and reach are significant.

Getting on podcasts can amplify your speaking career if you approach the process strategically. Research suitable podcasts, craft pitch letters carefully, and engage with both hosts and audiences post-appearance for maximum impact.

If you’re looking to explore more about podcast appearances and how they can help your career, check out the Salem Speakers Podcast for guidance and insights!